Own Your Lane™ Personal Branding & Marketing For Experts

Own Your Lane™ is the go-to podcast for expert-led business owners—authors, consultants, speakers and coaches—who are ready to position their brilliance, clarify their message, and grow visibility that leads to real opportunities on LinkedIn®, on stage, and in the media.

Hosted by Michelle B. Griffin, founder of Brand Leaders, each episode shares clear, actionable steps to help you communicate your value, elevate your presence, and become the go-to voice in your space.

Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought personal brand communications system.

This podcast will help you:

Clarify and position your message so the right people say yes
Show up confidently and consistently on LinkedIn® and beyond
Turn your expertise into visibility, clients, and credibility
Step into authority with speaking, media and thought leadership

Short episodes. Real insights with solo and guest episodes to give you the clarity and momentum you need to Own Your Lane™ and become known for what you do best.

About Michelle B. Griffin

Michelle B. Griffin is a TEDx speaker, PR strategist, and LinkedIn® visibility expert helping experts and organizations build brands that lead their industries

As the founder of Brand Leaders and architect of the Own Your Lane™ Recognition Roadmap, Michelle teaches a proven personal brand communications system that helps experts and organizations position their difference, clarify their message and grow strategic visibility to build trust and authority in a crowded, AI-saturated world.

With a master’s degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She’s helped Fortune 500 companies, start-ups, small businesses and industry thought leaders elevate their brands and expand their reach through clarity, connection and human-centered visibility.

A keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is interviewed weekly on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and the hosts Own Your Lane™ and The LinkedIn® Branding Show podcasts.

When she’s not helping professionals become top of mind, you’ll find Michelle walking and working out to ’80s music, connecting with new people and places, and recharging outdoors under the Florida sun.

Ready to Own Your Lane?
To work with Michelle or book her to speak, learn more at

MichelleBGriffin.com.

All Episodes

Own Your Lane™ Personal Branding & Marketing For Experts

How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message With Sarah Anto

April 19, 2024 • Michelle B. Griffin

It's another episode spotlighting female experts and entrepreneurs building their personal brands and thought leadership.

This week we're featuring Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups.

Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, confident, and cohesive way to present and position herself to be seen as more than an expert in her space and attract her ideal clients.

She details her journey working with me, including how she found fast traction we honed in her unique expertise and thought leadership framework. Sarah shares how her brand positioning, messaging, and thought leadership pillars got her noticed fast---—booking discovery calls and securing media interviews within the first week.

Sarah shares her stories and industry beliefs on women in tech, which got traction fast. From media mentions to speaking at the leading stage, Sarah is "proof positive" in the power of clarity, positioning, messaging, visibility, and authority-building foundation and assets.

LINKS
Connect with Sarah Anto on LinkedIn
SarahAnto.com
Read Sarah's Success Story

Own Your Lane™ - Personal Branding & Marketing For Experts

The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.

Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.

Learn more at MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn

Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, your host for another standout women series episode. Today, we're excited to have Sarah Anto join us, a financial expert and growth strategist who has carved her niche in empowering first-time female founders in the tech industry. Sarah, welcome to the show!

Sarah Anto: Hi, Michelle! I'm thrilled to be here. Thank you for having me.

Michelle: Absolutely, Sarah! For those who haven’t met you yet, can you tell us a bit about yourself and your work?

Sarah: Sure! I’ve spent many years in the tech industry, which is quite male-dominated. Seeing the struggles faced by women, including myself, I made it my mission to help first-time female founders fund and launch their startups. My approach combines strategy, leadership, and finance to ensure these founders are confident and ready to launch.

Michelle: You’ve certainly mastered the art of introduction! When we first started working together, you were a bit unsure. Now, your confidence and clarity shine through. Let’s dive into how you're positioned now.

Sarah: Initially, I struggled with defining my personal branding. Through our sessions, I focused on my core values and realized how I wanted to present myself professionally, especially on platforms like LinkedIn, to empower other women.

Michelle: Your growth has been incredible, Sarah. From refining your LinkedIn profile to enhancing your online presence with a powerful website, your journey is truly inspiring. Tell us about that standout photo of you in San Francisco on your website.

Sarah: That photo was a lucky find among thousands. It captures me walking down the streets of San Francisco, reflecting my career journey there. It’s more than just a professional headshot; it represents my empowerment and belonging in the tech world.

Michelle: And it shows! It’s fantastic how you’ve embraced your new identity and used it to refine your professional image online. Now, let’s discuss your unique framework and playbook that you've developed for working with your clients.

Sarah: My framework, which I call the "Align" framework, is a strategic playbook that helps female founders assess their vision, develop leadership, and integrate effective strategies. It’s designed to navigate the specific challenges female founders face in the tech industry.

Michelle: It’s clear that you’ve crafted a specialized approach that sets you apart. Tell us about the results you’ve seen since enhancing your online presence.

Sarah: It’s been amazing! I’ve booked discovery calls, been interviewed for articles, and even invited to speak at tech conferences. My LinkedIn overhaul has opened up numerous opportunities to connect with both women and men who support our mission.

Michelle: That’s the power of a well-defined brand and a clear mission. Sarah, as we wrap up, what advice would you give to someone ready to take the leap and put themselves out there like you did?

Sarah: Don’t hesitate to seek help and collaboration. It’s okay not to do everything alone. Having a guide can make a huge difference in how you see yourself and how you project your brand to the world.

Michelle: Brilliant advice, Sarah. Thank you for joining us today and sharing your inspiring journey. For those looking to connect with Sarah, check out her LinkedIn profile and website for more insights into her work.

Sarah: Thank you, Michelle, for having me. It’s been a pleasure!

Michelle: Until next week, keep putting yourself out there. You have a brand to build, a message to share, and people to impact. Take care!