Own Your Lane™ Personal Branding & Marketing For Experts
Own Your Lane™ is the go-to podcast for expert-led business owners—authors, consultants, speakers and coaches—who are ready to position their brilliance, clarify their message, and grow visibility that leads to real opportunities on LinkedIn®, on stage, and in the media.
Hosted by Michelle B. Griffin, founder of Brand Leaders, each episode shares clear, actionable steps to help you communicate your value, elevate your presence, and become the go-to voice in your space.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought personal brand communications system.
This podcast will help you:
- Clarify and position your message so the right people say yes
- Show up confidently and consistently on LinkedIn® and beyond
- Turn your expertise into visibility, clients, and credibility
- Step into authority with speaking, media and thought leadership
Short episodes. Real insights with solo and guest episodes to give you the clarity and momentum you need to Own Your Lane™ and become known for what you do best.
About Michelle B. Griffin
Michelle B. Griffin is a TEDx speaker, PR strategist, and LinkedIn® visibility expert helping experts and organizations build brands that lead their industries
As the founder of Brand Leaders and architect of the Own Your Lane™ Recognition Roadmap, Michelle teaches a proven personal brand communications system that helps experts and organizations position their difference, clarify their message and grow strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master’s degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She’s helped Fortune 500 companies, start-ups, small businesses and industry thought leaders elevate their brands and expand their reach through clarity, connection and human-centered visibility.
A keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is interviewed weekly on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and the hosts Own Your Lane™ and The LinkedIn® Branding Show podcasts.
When she’s not helping professionals become top of mind, you’ll find Michelle walking and working out to ’80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
Ready to Own Your Lane?
To work with Michelle or book her to speak, learn more at
MichelleBGriffin.com.
Own Your Lane™ Personal Branding & Marketing For Experts
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?
What high-level considerations, trends, and updates are needed before you launch?
Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.
She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.
LINKS
Connect with Traci Deforge on LinkedIn
Produce Your Podcast Website
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Host: Michelle B. Griffin Guest: Tracy DeForge
Episode Summary: In this episode, Michelle B. Griffin is joined by Tracy DeForge, founder and CEO of Produce Your Podcast. They discuss the power of podcasting as a tool for building your brand, generating profit, and standing out in your field. Tracy shares valuable insights into why podcasting is more crucial than ever and offers practical tips on leveraging podcasting to grow your visibility and business.
Key Topics:
- Introduction to Tracy DeForge:
- Founder and CEO of Produce Your Podcast
- Expertise in leveraging podcasts to generate profit and visibility
- The Power of Audio Storytelling:
- Importance of building your brand through authentic content
- Impact of AI on content creation and the unique value of human voice
- Benefits of Podcasting:
- Trust, relatability, and uniqueness of audio and video podcasts
- Strategies for maximizing discoverability on platforms like YouTube
- Starting a Podcast:
- Key considerations for launching a podcast
- Importance of defining your "why" and creating value for your audience
- Industry Trends and Strategies:
- Edutainment: Combining education and entertainment
- Specificity and clarity in podcast content
- Monetizing Your Podcast:
- Utilizing podcasts as oceanfront real estate for your products and services
- Effective call-to-action strategies
- Building Relationships and Collaborations:
- Opportunities for networking and collaboration through podcasting
- Tips for Successful Podcasting:
- Importance of clear and compelling calls to action
- Just starting where you are and overcoming perfectionism
Notable Quotes:
- "Your voice, your message, how you create your content through your storytelling is one of the most impactful things that you can do to build your brand and grow your bottom line." - Tracy DeForge
- "Specificity sells, and clarity compels. So let's be super clear on who we're for." - Michelle B. Griffin
- "Your podcast is oceanfront real estate for your products and services." - Tracy DeForge
Resources Mentioned:
- Produce Your Podcast: Tracy's company with resources on starting, growing, and monetizing podcasts
- Michelle B. Griffin's LinkedIn Branding Community and Masterclass: Join for insights on building your brand, visibility, and thought leadership
Connect with Tracy DeForge:
- Website: produceyourpodcast.com
Call to Action:
- Sign up for Tracy's newsletter for tactical tips to grow your show and audience at produceyourpodcast.com
- Join Michelle's free LinkedIn branding community and masterclass at michellebgriffin.com
Outro: As Michelle always says, "Keep putting yourself out there. You have a brand to build, a message to share, and people to impact." See you next time!