Own Your Lane™ - The Thought Leadership Branding Podcast
For trusted experts ready to build visibility, grow influence, and lead with authority in their field.
Are you a professional services expert, consultant, advisor, founder, or speaker whose brilliance is hidden behind the scenes? You know you deliver real value, but your visibility, LinkedIn presence, and brand positioning don’t reflect the true level of authority you bring.
This podcast is here to change that.
Own Your Lane™ - The Thought Leadership Branding Podcast is the show for credible experts ready to build their personal brands, grow visibility and lead with thought leadership on LinkedIn, on stage and in the media.
Hosted by Michelle B. Griffin, TEDx & keynote speaker, advisor, author, and founder of Brand Leaders, this show offers actionable insight for building your personal brand, positioning your thought leadership, and becoming the go-to voice in your industry.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought leadership brand positioning system designed to turn hidden experts into in-demand authorities
🎙️ In this podcast, you’ll learn how to:
- Clarify and position your message for greater visibility and recognition
- Grow a trusted presence on LinkedIn and across your digital footprint
- Step confidently into thought leadership with speaking, media, and books
- Build a platform that attracts ideal clients and career opportunities
With real conversations, solo insights, and practical strategies, this podcast helps you move from hidden expert to visible authority—one bold step at a time.
It’s time to Own Your Lane™ and lead with visible authority.
About Michelle B. Griffin
TEDx speaker (TEDxFSU – April 15, 2025), 2x author (Position Yourself, The LinkedIn® Branding Book), and host of two top-ranked personal branding podcasts.
Featured in Forbes, Entrepreneur, Inc., and Authority Magazine, Michelle advises, speaks, and trains professional services leaders to build personal brands that drive visibility, trust, and business results.
When she’s not helping others own their lane, Michelle’s walking outdoors in sunny Florida, listening to ’80s tunes, and making meaningful connections.
Ready to Own Your Lane & Lead With Authority?
Book a clarity chat or invite Michelle to speak/train: MichelleBGriffin.com/chat
Own Your Lane™ - The Thought Leadership Branding Podcast
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?
What high-level considerations, trends, and updates are needed before you launch?
Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.
She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.
LINKS
Connect with Traci Deforge on LinkedIn
Produce Your Podcast Website
Ready to Own Your Lane? - The Brand Leaders® Podcast
Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.
As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.
Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Host: Michelle B. Griffin Guest: Tracy DeForge
Episode Summary: In this episode, Michelle B. Griffin is joined by Tracy DeForge, founder and CEO of Produce Your Podcast. They discuss the power of podcasting as a tool for building your brand, generating profit, and standing out in your field. Tracy shares valuable insights into why podcasting is more crucial than ever and offers practical tips on leveraging podcasting to grow your visibility and business.
Key Topics:
- Introduction to Tracy DeForge:
- Founder and CEO of Produce Your Podcast
- Expertise in leveraging podcasts to generate profit and visibility
- The Power of Audio Storytelling:
- Importance of building your brand through authentic content
- Impact of AI on content creation and the unique value of human voice
- Benefits of Podcasting:
- Trust, relatability, and uniqueness of audio and video podcasts
- Strategies for maximizing discoverability on platforms like YouTube
- Starting a Podcast:
- Key considerations for launching a podcast
- Importance of defining your "why" and creating value for your audience
- Industry Trends and Strategies:
- Edutainment: Combining education and entertainment
- Specificity and clarity in podcast content
- Monetizing Your Podcast:
- Utilizing podcasts as oceanfront real estate for your products and services
- Effective call-to-action strategies
- Building Relationships and Collaborations:
- Opportunities for networking and collaboration through podcasting
- Tips for Successful Podcasting:
- Importance of clear and compelling calls to action
- Just starting where you are and overcoming perfectionism
Notable Quotes:
- "Your voice, your message, how you create your content through your storytelling is one of the most impactful things that you can do to build your brand and grow your bottom line." - Tracy DeForge
- "Specificity sells, and clarity compels. So let's be super clear on who we're for." - Michelle B. Griffin
- "Your podcast is oceanfront real estate for your products and services." - Tracy DeForge
Resources Mentioned:
- Produce Your Podcast: Tracy's company with resources on starting, growing, and monetizing podcasts
- Michelle B. Griffin's LinkedIn Branding Community and Masterclass: Join for insights on building your brand, visibility, and thought leadership
Connect with Tracy DeForge:
- Website: produceyourpodcast.com
Call to Action:
- Sign up for Tracy's newsletter for tactical tips to grow your show and audience at produceyourpodcast.com
- Join Michelle's free LinkedIn branding community and masterclass at michellebgriffin.com
Outro: As Michelle always says, "Keep putting yourself out there. You have a brand to build, a message to share, and people to impact." See you next time!