Own Your Lane - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
Own Your Lane™ is the personal brand + leadership communication and professional visibility podcast for women experts who want to communicate their value clearly, show up with confidence, and earn the recognition they deserve.
Hosted by Michelle B. Griffin, a TEDx speaker, author, and founder of Brand Leaders® and the She’s Visible™ movement, the show explores how visible communication builds trust, credibility, and opportunity in your career, company, and community.
Each episode blends storytelling, strategy, and Michelle’s Recognition Roadmap™ framework to help you:
- Articulate your strengths and leadership voice
- Build a personal brand that positions you for recognition
- Strengthen presence and credibility across every platform
- Lead visibly on LinkedIn, media, and every room that matters
You’ll hear solo insights and guest conversations with women leaders, communicators, and change-makers who’ve turned clarity into confidence and visibility into results.
As part of the She’s Visible™ movement, Own Your Lane™ is dedicated to helping women lead visibly, communicate with purpose, and own the value they bring.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx and keynote speaker, author, and leadership communication strategist on a mission to redefine what visibility means for today’s leaders. She believes visibility isn’t vanity—it’s value—and that clear, confident communication is what earns trust, engagement, and recognition in modern organizations.
As the founder of Brand Leaders® and creator of The Recognition Roadmap,™ Michelle helps leaders, experts, and teams communicate their value, align purpose with presence, and build the kind of visible leadership that drives results. Her work turns recognition into culture, where good work is seen, credited, and celebrated.
Through her movement, She’s Visible,™ Michelle champions women leaders and experts to step forward, share their ideas, and be recognized for their contributions.
With more than two decades in PR, communications, and leadership branding, Michelle has advised Fortune 500 executives, emerging leaders, and industry experts across sectors. Her keynotes and advisory programs equip audiences to lead visibly, communicate with purpose, and build recognition that fuels trust, engagement, and performance in the age of AI and beyond.
Holding a master’s degree in public relations and executive experience spanning corporate, agency, and association leadership, Michelle brings deep expertise in strategic communication and brand visibility. She’s helped organizations and thought leaders elevate their influence through clarity, connection, and human-centered leadership.
Michelle’s insights have been featured in Forbes, Entrepreneur, Inc., and Authority Magazine, and she’s a frequent guest on leadership and visibility podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and co-hosts The LinkedIn® Branding Show.
When she’s not helping women lead visibly, Michelle can be found walking to ’80s music, exploring new places, or recharging under the Florida sun.
CONNECT WITH MICHELLE
LinkedIn • Instagram • MichelleBGriffin.com • ShesVisible.com
© Michelle B. Griffin | She's Visible™ | Own Your Lane™
Own Your Lane - Personal Brand, Leadership & LinkedIn® Visibility in the Age of AI
How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
Are you considering launching a podcast to boost your visibility, brand, and thought leadership?
What high-level considerations, trends, and updates are needed before you launch?
Join host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show and what's not in the critical age of AI and attention spans at an all-time low.
She'll share all the industry gems so you can get out there and start building your podcast soon, plus grab her newsletter for industry tips and resources.
LINKS
Connect with Traci Deforge on LinkedIn
Produce Your Podcast Website
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Host: Michelle B. Griffin Guest: Tracy DeForge
Episode Summary: In this episode, Michelle B. Griffin is joined by Tracy DeForge, founder and CEO of Produce Your Podcast. They discuss the power of podcasting as a tool for building your brand, generating profit, and standing out in your field. Tracy shares valuable insights into why podcasting is more crucial than ever and offers practical tips on leveraging podcasting to grow your visibility and business.
Key Topics:
- Introduction to Tracy DeForge:
- Founder and CEO of Produce Your Podcast
- Expertise in leveraging podcasts to generate profit and visibility
- The Power of Audio Storytelling:
- Importance of building your brand through authentic content
- Impact of AI on content creation and the unique value of human voice
- Benefits of Podcasting:
- Trust, relatability, and uniqueness of audio and video podcasts
- Strategies for maximizing discoverability on platforms like YouTube
- Starting a Podcast:
- Key considerations for launching a podcast
- Importance of defining your "why" and creating value for your audience
- Industry Trends and Strategies:
- Edutainment: Combining education and entertainment
- Specificity and clarity in podcast content
- Monetizing Your Podcast:
- Utilizing podcasts as oceanfront real estate for your products and services
- Effective call-to-action strategies
- Building Relationships and Collaborations:
- Opportunities for networking and collaboration through podcasting
- Tips for Successful Podcasting:
- Importance of clear and compelling calls to action
- Just starting where you are and overcoming perfectionism
Notable Quotes:
- "Your voice, your message, how you create your content through your storytelling is one of the most impactful things that you can do to build your brand and grow your bottom line." - Tracy DeForge
- "Specificity sells, and clarity compels. So let's be super clear on who we're for." - Michelle B. Griffin
- "Your podcast is oceanfront real estate for your products and services." - Tracy DeForge
Resources Mentioned:
- Produce Your Podcast: Tracy's company with resources on starting, growing, and monetizing podcasts
- Michelle B. Griffin's LinkedIn Branding Community and Masterclass: Join for insights on building your brand, visibility, and thought leadership
Connect with Tracy DeForge:
- Website: produceyourpodcast.com
Call to Action:
- Sign up for Tracy's newsletter for tactical tips to grow your show and audience at produceyourpodcast.com
- Join Michelle's free LinkedIn branding community and masterclass at michellebgriffin.com
Outro: As Michelle always says, "Keep putting yourself out there. You have a brand to build, a message to share, and people to impact." See you next time!