Own Your Lane™ Personal Branding & Marketing For Experts
Own Your Lane™ is the go-to podcast for expert-led business owners—authors, consultants, speakers and coaches—who are ready to position their brilliance, clarify their message, and grow visibility that leads to real opportunities on LinkedIn®, on stage, and in the media.
Hosted by Michelle B. Griffin, founder of Brand Leaders, each episode shares clear, actionable steps to help you communicate your value, elevate your presence, and become the go-to voice in your space.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought personal brand communications system.
This podcast will help you:
- Clarify and position your message so the right people say yes
- Show up confidently and consistently on LinkedIn® and beyond
- Turn your expertise into visibility, clients, and credibility
- Step into authority with speaking, media and thought leadership
Short episodes. Real insights with solo and guest episodes to give you the clarity and momentum you need to Own Your Lane™ and become known for what you do best.
About Michelle B. Griffin
Michelle B. Griffin is a TEDx speaker, PR strategist, and LinkedIn® visibility expert helping experts and organizations build brands that lead their industries
As the founder of Brand Leaders and architect of the Own Your Lane™ Recognition Roadmap, Michelle teaches a proven personal brand communications system that helps experts and organizations position their difference, clarify their message and grow strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master’s degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She’s helped Fortune 500 companies, start-ups, small businesses and industry thought leaders elevate their brands and expand their reach through clarity, connection and human-centered visibility.
A keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is interviewed weekly on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and the hosts Own Your Lane™ and The LinkedIn® Branding Show podcasts.
When she’s not helping professionals become top of mind, you’ll find Michelle walking and working out to ’80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
Ready to Own Your Lane?
To work with Michelle or book her to speak, learn more at
MichelleBGriffin.com.
Own Your Lane™ Personal Branding & Marketing For Experts
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?
Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.
Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.
L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity
This week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.
She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."
If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.
LINKS
Connect with Gehan on LinkedIn
Gehan's Website
Gehan's Book
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn
Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, and today we’re talking about mini books—how to become a first-time author or create something impactful even if you’ve already written a book. Mini books are a powerful way to build authority, and I’m thrilled to welcome Gihan Haridy Ardanoski to the show. Welcome, G!
Gihan Haridy Ardanoski: Hi, everyone! Michelle, thank you so much for having me. I’m so excited to be here and share my journey.
Michelle: G is a first-time mini book author with an inspiring story. For those who don’t know you yet, G, tell us a little about yourself, and then we’ll dive into your journey to inspire more mini book authors.
Gihan: Absolutely! I’m G, founder and creative consultant at Golden Synergy Touch. With over 20 years of HR experience, I now focus on fractional HR consulting, LinkedIn training, and CliftonStrengths to amplify value and visibility for career victories. My passion is helping HR leaders dive deeper into LinkedIn and self-discovery, which led me to write my mini book.
Michelle: G, you gave an incredible five-minute speech at a DisruptHR event. I remember watching it and immediately texting you, “This is phenomenal!” And what did I say next?
Gihan: You said, “You should write a book!” That led to our conversation about mini books, and you introduced me to Chris Stanley’s mini book format. I was blown away by how accessible it was.
Michelle: Then you joined our cohort, where we guided people to draft their nonfiction business books—specifically mini books. Tell us about that experience.
Gihan: The cohort was incredible. It gave me the structure and support to expand my five-minute talk into a mini book. I had a clear goal, and within months, I wrote, edited, and published my book. A few weeks ago, it came out and became an Amazon bestseller!
Michelle: That’s amazing! Writing a book doesn’t have to take years. A mini book—focused, digestible, and actionable—can make a huge impact. Let’s talk about your three key lessons for aspiring mini book authors.
Gihan: Absolutely. First, target your audience. Know who you’re writing for. Second, go smaller. A mini book isn’t about writing 300,000 words. It’s about creating something concise and impactful. Lastly, just start. Use your talks, LinkedIn posts, or existing frameworks to get writing. Bonus: be excited! If the process doesn’t energize you, reassess your approach.
Michelle: I love that! You also self-published through Amazon Kindle Direct Publishing. How was that experience?
Gihan: It was seamless. I worked with Jillian Whitney and her husband, Devin, who have a step-by-step self-publishing process. It was cost-effective, straightforward, and perfect for my goals.
Michelle: Your book isn’t just a one-and-done project—it’s part of a bigger ecosystem. Where do you see it taking you next?
Gihan: My book has opened doors for corporate training, public speaking, and more books. It’s a tool to empower others and spark meaningful conversations in HR. I’m excited to see where it leads.
Michelle: For those listening who are on the fence about writing a mini book, what’s your one key takeaway?
Gihan: Your idea matters. Share it with others, and you’ll be amazed by the support you receive. Start small, stay focused, and enjoy the process.
Michelle: So well said! Thank you, G, for sharing your journey. To everyone listening: you have a message to share, and a mini book might just be the perfect way to do it. Until next time, keep putting yourself out there—you have a brand to build, a message to share, and people to impact. See you next week!