Start Being Seen - PR-Powered Personal Branding & AI Visibility for Women
Start Being Seen (formerly Own Your Lane) is the podcast for accomplished women ready for greater visibility, recognition, and opportunity in their careers and businesses.
Join TEDx speaker, author, and PR-powered personal branding and AI visibility advisor Michelle B. Griffin as she shares practical strategies, inspiring stories, and expert insights to help you stop waiting, step forward, and start being seen and sought after for your expertise.
Each episode explores the intersection of personal branding, visibility, thought leadership, LinkedIn, public relations, and AI discoverability, so you can:
• Clarify your positioning and professional presence
• Communicate your value with confidence
• Increase your visibility online and offline
• Build influence and thought leadership
• Become opportunity-ready for speaking, media, podcast guesting, leadership roles, and career growth
• Strengthen your AI visibility and digital footprint in today's AI-driven world
Because visibility starts with clarity. And when accomplished women get clear on who they are, what they stand for, and where they're going next, they stop waiting and start being seen in their careers, businesses, and industries.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker, author, and PR-powered personal branding and AI visibility advisor. Through her She's Visible™ movement and Recognition Roadmap™ framework, she helps accomplished women become seen and sought after for greater recognition, influence, and opportunity.
With a master's degree in public relations and more than 20 years of experience in communications, branding, and visibility strategy, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, Authority Magazine, and LinkedIn News. She is the author of Position Yourself and The LinkedIn Branding Book and co-hosts The LinkedIn Branding Show podcast.
Michelle speaks at women's conferences, leadership events, ERGs, and associations, helping accomplished women position and communicate their expertise so they become visible, influential, and opportunity-ready in today's AI-driven world.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
Website: MichelleBGriffin.com
LinkedIn: linkedin.com/in/michellebgriffin
She's Visible Movement: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts & Leaders https://michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen - PR-Powered Personal Branding & AI Visibility for Women
How to Become a First-Time Author and Build Authority Writing a Mini Book With Gehan "G" Haridy-Ardanowski
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Want to write a book to share your business message? But think, "Nah, not me." It's too long and too complicated. Why bother?
Good news: For those who want to share their gifts, brilliance, or message, a mini book is your ticket to sharing your work in months, NOT years.
Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.
L: Launch Your Vision – Lead with clear intention and purpose
A: Assert Your Difference – Define what uniquely sets you apart
N: Navigate Your Presence – Shape your personal brand foundation
E: Elevate Your Authority – Grow impact and influence with publicity
This week, we're focusing on "E- Elevate Your Authority" with host Michelle B Griffin and expert guest HR (human resources) consultant and public speaker Gehan "G" Haridy-Ardanowski, founder of Golden Synergy Touch Consulting. Although a book was NOT on her radar, G wrote and published an Amazon #1 bestseller in just four months.
She's here to share her best-selling mini-book for those interested but unsure how to do it. As G says, "This can work even when starting smaller than you think. And it's not as dawning as it needs to be, or they think it should be."
If a business nonfiction book is on your radar, learn how she did it so you can share your wisdom with the world in months, not years.
LINKS
Connect with Gehan on LinkedIn
Gehan's Website
Gehan's Book
BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN
PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.
👉 BOOK A POWER HOUR WITH MICHELLE
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com
SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/
Michelle B. Griffin: Welcome back, everyone! I'm Michelle B. Griffin, and today we’re talking about mini books—how to become a first-time author or create something impactful even if you’ve already written a book. Mini books are a powerful way to build authority, and I’m thrilled to welcome Gihan Haridy Ardanoski to the show. Welcome, G!
Gihan Haridy Ardanoski: Hi, everyone! Michelle, thank you so much for having me. I’m so excited to be here and share my journey.
Michelle: G is a first-time mini book author with an inspiring story. For those who don’t know you yet, G, tell us a little about yourself, and then we’ll dive into your journey to inspire more mini book authors.
Gihan: Absolutely! I’m G, founder and creative consultant at Golden Synergy Touch. With over 20 years of HR experience, I now focus on fractional HR consulting, LinkedIn training, and CliftonStrengths to amplify value and visibility for career victories. My passion is helping HR leaders dive deeper into LinkedIn and self-discovery, which led me to write my mini book.
Michelle: G, you gave an incredible five-minute speech at a DisruptHR event. I remember watching it and immediately texting you, “This is phenomenal!” And what did I say next?
Gihan: You said, “You should write a book!” That led to our conversation about mini books, and you introduced me to Chris Stanley’s mini book format. I was blown away by how accessible it was.
Michelle: Then you joined our cohort, where we guided people to draft their nonfiction business books—specifically mini books. Tell us about that experience.
Gihan: The cohort was incredible. It gave me the structure and support to expand my five-minute talk into a mini book. I had a clear goal, and within months, I wrote, edited, and published my book. A few weeks ago, it came out and became an Amazon bestseller!
Michelle: That’s amazing! Writing a book doesn’t have to take years. A mini book—focused, digestible, and actionable—can make a huge impact. Let’s talk about your three key lessons for aspiring mini book authors.
Gihan: Absolutely. First, target your audience. Know who you’re writing for. Second, go smaller. A mini book isn’t about writing 300,000 words. It’s about creating something concise and impactful. Lastly, just start. Use your talks, LinkedIn posts, or existing frameworks to get writing. Bonus: be excited! If the process doesn’t energize you, reassess your approach.
Michelle: I love that! You also self-published through Amazon Kindle Direct Publishing. How was that experience?
Gihan: It was seamless. I worked with Jillian Whitney and her husband, Devin, who have a step-by-step self-publishing process. It was cost-effective, straightforward, and perfect for my goals.
Michelle: Your book isn’t just a one-and-done project—it’s part of a bigger ecosystem. Where do you see it taking you next?
Gihan: My book has opened doors for corporate training, public speaking, and more books. It’s a tool to empower others and spark meaningful conversations in HR. I’m excited to see where it leads.
Michelle: For those listening who are on the fence about writing a mini book, what’s your one key takeaway?
Gihan: Your idea matters. Share it with others, and you’ll be amazed by the support you receive. Start small, stay focused, and enjoy the process.
Michelle: So well said! Thank you, G, for sharing your journey. To everyone listening: you have a message to share, and a mini book might just be the perfect way to do it. Until next time, keep putting yourself out there—you have a brand to build, a message to share, and people to impact. See you next week!