Own Your Lane™ Personal Branding & Marketing For Experts
Own Your Lane™ is the go-to podcast for expert-led business owners—authors, consultants, speakers and coaches—who are ready to position their brilliance, clarify their message, and grow visibility that leads to real opportunities on LinkedIn®, on stage, and in the media.
Hosted by Michelle B. Griffin, founder of Brand Leaders, each episode shares clear, actionable steps to help you communicate your value, elevate your presence, and become the go-to voice in your space.
Each episode aligns with Michelle’s proprietary Own Your L.A.N.E.® Recognition Roadmap, her 4-part thought personal brand communications system.
This podcast will help you:
- Clarify and position your message so the right people say yes
- Show up confidently and consistently on LinkedIn® and beyond
- Turn your expertise into visibility, clients, and credibility
- Step into authority with speaking, media and thought leadership
Short episodes. Real insights with solo and guest episodes to give you the clarity and momentum you need to Own Your Lane™ and become known for what you do best.
About Michelle B. Griffin
Michelle B. Griffin is a TEDx speaker, PR strategist, and LinkedIn® visibility expert helping experts and organizations build brands that lead their industries
As the founder of Brand Leaders and architect of the Own Your Lane™ Recognition Roadmap, Michelle teaches a proven personal brand communications system that helps experts and organizations position their difference, clarify their message and grow strategic visibility to build trust and authority in a crowded, AI-saturated world.
With a master’s degree in public relations and executive experience in communications, marketing, and B2B events, Michelle brings deep expertise across corporate, agency, and association leadership. She’s helped Fortune 500 companies, start-ups, small businesses and industry thought leaders elevate their brands and expand their reach through clarity, connection and human-centered visibility.
A keynote speaker, author and podcast host, Michelle has been featured in Forbes, Entrepreneur, Inc. and Authority magazines and is interviewed weekly on industry podcasts. She is the author of Position Yourself and The LinkedIn® Branding Book, and the hosts Own Your Lane™ and The LinkedIn® Branding Show podcasts.
When she’s not helping professionals become top of mind, you’ll find Michelle walking and working out to ’80s music, connecting with new people and places, and recharging outdoors under the Florida sun.
Ready to Own Your Lane?
To work with Michelle or book her to speak, learn more at
MichelleBGriffin.com.
Own Your Lane™ Personal Branding & Marketing For Experts
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start?
In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.
From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.
In this episode, we cover:
00:00 – Intro: The power of starting before you’re ready
03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder
07:20 – How podcasting helped him find his true lane
10:40 – The moment he knew it was time to pivot
14:25 – Positioning: Carving out space in a saturated niche
19:30 – Building brand presence through content, podcasting, and partnerships
24:10 – The mindset shift that helped him push past fear and visibility blocks
28:45 – Frameworks + thought leadership: why you need one
32:30 – Elevating authority: what builds trust and recognition
37:00 – Bernie’s long game and vision ahead
42:10 – Key takeaways for owning your lane and taking that first step
Whether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.
Own Your Lane® Recognition Roadmap
This episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:
✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors
🔗 LINKS
• Visit Bernie’s website: https://midlifefulfilled.com
• Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges
• Get free personal brand resources: https://michellebgriffin.com
🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact.
Own Your Lane™ - Personal Branding & Marketing For Experts
The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities.
Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field.
Learn more at MichelleBGriffin.com/chat
WEBSITE: MichelleBGriffin.com
GET VISIBLE ON LINKEDIN: Free Audio Masterclass
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn