Start Being Seen with Michelle B. Griffin
Start Being Seen™ is the podcast for women experts and founders who want to become more visible, more sought-after, and the clear choice for opportunities that grow their business. (Formerly Own Your Lane.)
Join TEDx speaker, author, and personal branding & PR advisor Michelle B. Griffin for practical strategies, honest conversations, and inspiring stories that help women experts build a brand people remember, trust, and choose.
Each episode explores personal branding, visibility, thought leadership, LinkedIn, PR, and AI discoverability, so you can:
• Become known for the expertise you want to be hired for
• Communicate your value so people remember and recommend you
• Build a visible, credible brand that attracts opportunities
• Become the person organizers, media, and clients think of first
• Strengthen your digital discoverability, so you're found in an AI-driven world
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker, author, and PR-powered personal branding and AI visibility advisor. As the founder of the She's Visible™ movement, Michelle helps women experts and founders use strategic visibility to create more opportunities through speaking, media, relationships, and thought leadership.
With a master's degree in public relations and more than 20 years in communications, branding, and visibility strategy, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines, and she is interviewed weekly on industry podcasts. Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-hosts The LinkedIn Branding Show podcast.
Michelle speaks at women's conferences, entrepreneurship and business events, ERGs, and associations, helping women founders and experts become visible, influential, and opportunity-ready in today's AI-driven world.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
Website: MichelleBGriffin.com
LinkedIn: linkedin.com/in/michellebgriffin
She's Visible™ Movement: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts
→ michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen with Michelle B. Griffin
Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.
My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.
This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.
Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.
In this episode:
- The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway
- Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one
- The difference between performative visibility and service-based visibility (and why one of them will burn you out)
- Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you
- Why you don't need to post on LinkedIn to have a powerful presence there
- The one tip Antonia gives every woman who wants to start getting visible
→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/
→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/
→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/
→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor
Rate, Review & Follow the She's Visible™ Movement Podcast
Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.
Here's how:
- Click here, scroll to the bottom, and tap to rate with five stars
- Select "Write a Review" and tell me what resonated most with you
And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.
START BEING SEEN™ WITH MICHELLE B. GRIFFIN
Helping women experts and founders become seen, sought after, and selected through strategic visibility.
TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com
SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/