Start Being Seen - Personal Branding for Women Experts
Ready to put yourself out there but feeling stuck? Is it hard to articulate who you are and how you should present yourself online? In other words, are you tired of feeling hidden, held back, and wondering, "What's my brand?"
Start Being Seen™ is the podcast for women-experts (speakers, authors, consultants, founders) who want to become more visible, sought-after, and the clear choice for opportunities that grow their business.
Come listen, learn and take action as your host Michelle B. Griffin helps you untangle your most pressing questions and roadblocks so you can build a visible, credible brand people know, trust, and choose.
We cover personal branding, visibility and PR topics focused on elevating women in business as well as LinkedIn tips from my book, The LinkedIn Branding Book.
Each episode concludes with an actionable takeaway you can implement so you’re clear, confident, and competitively advantaged, powerfully positioning yourself for success.
ABOUT YOUR HOST
Michelle B. Griffin is a TEDx speaker, PR + personal brand strategist, and the founder of She's Visible,™ a platform teaching accomplished women to build their personal brands, visibility, and thought leadership to grow their careers and businesses.
With more than two decades in communications + marketing and a master's degree in PR, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines.
A sought-after keynote speaker and workshop facilitator, Michelle delivers programs for women’s empowerment events, business and leadership conferences, ERGs, and associations on personal branding & PR for business growth, AI discoverability, and LinkedIn® presence.
Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast.
When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.
CONNECT WITH MICHELLE
→ Website: MichelleBGriffin.com
→ LinkedIn: linkedin.com/in/michellebgriffin
→ She's Visible: ShesVisible.com
BE THE EXPERT AI RECOMMENDS
Download The Recognition Ready™ AI Visibility Guide for Women Experts
→ michellebgriffin.com/aivisibility
The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com
Start Being Seen - Personal Branding for Women Experts
Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor
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If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.
My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.
This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.
Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.
In this episode:
- The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway
- Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one
- The difference between performative visibility and service-based visibility (and why one of them will burn you out)
- Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you
- Why you don't need to post on LinkedIn to have a powerful presence there
- The one tip Antonia gives every woman who wants to start getting visible
→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/
→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/
→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/
→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor
Rate, Review & Follow the She's Visible™ Movement Podcast
Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.
Here's how:
- Click here, scroll to the bottom, and tap to rate with five stars
- Select "Write a Review" and tell me what resonated most with you
And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.
START BEING SEEN™ WITH MICHELLE B. GRIFFIN
Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses.
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: https://www.michellebgriffin.com
SHE'S VISIBLE: https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin
CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/